Learning Programme Description
The course provides learners with strategic management principles, skills and tools that are required for today’s business competitive advantage and success. It is intended for managers or middle management and business owners who require an enhanced knowledge of these principles, and the importance of strategy alignment and successful execution in today’s competitive and global environment. Managers in the public sector and non profit organisations will also find this course beneficial for their organisations.
Learner Outcomes
After completion of this course learners will be able to:–
- Understand and apply the strategic management process
- Understand and explain a company/organisation strategy and its business model
- Analyse and interpret a company/organisation resources and competitive position
- Understand and explain the importance of the company/organisation value chain/proposition
- Understand and apply principles of strategy alignment
- Understand and explain the importance of strategy execution
Duration : 4 days
Entry Requirements
Experience as a supervisor or manager would be beneficial
Course Outline
Module 1 : Introduction
Module 2 : Defining Strategy
Module 3 : Strategy & The Quest For Competitive Advantage
Module 4 : The Relationship Between A Company’s Strategy & It’s Business Model
Module 5 : Analysing A Company’s Resources & Competitive Position (Enhanced SWOT Analysis)
Module 6 : The Concept of A Company Value Chain
Module 7 : Principles of Creating A Strategy Aligned Organisation
Module 8 : Killers of Strategic Alignment & Fit
Module 9 : Managing Alignment: Different Views
Module 10 : Good Strategy + Good Strategy Execution & Alignment = Good Management
Course Programmes 